![]() ![]() JN readers receive $10 off their first online order of $30 or more by using the coupon code MYFIRSTCRUNCH at checkout.Graduate Student, University of Michigan, School of Public Health & School of Social Work Delivery is available throughout the U.S. “Trying is believing - people who try the product love it and don’t want to go back to raw or roasted nuts,” Diane says. The company is in the process of obtaining kosher certification. All ingredients are natural, vegan, paleo, Non-GMO Project Verified and contain no oils or added salt. All varieties are sold in 5-ounce pantry bags and 12 packs of 1.5-ounce grab-and-go pouches. There are currently three varieties of Daily Crunch snacks: Just Sprouted Almonds, Coffee-Soaked Sprouted Almonds and a Cherry Berry Nut Medley comprised of sprouted mixed nuts, blueberries and cherries. The organization is an outgrowth of University of Michigan’s Wolverine Support Network, which Diane and her son Sam were instrumental in creating. A portion of Daily Crunch proceeds go to the Support Network, a peer-to-peer mental health support system on college campuses in Michigan and elsewhere. Providing a healthy snack alternative is a reflection of the partners’ shared belief that mental health and physical well-being go hand-in-hand. Local retailers included Fuse45 exercise studios in West Bloomfield and Royal Oak, Equilibrium Pilates Studio in Bloomfield Hills and Peter’s Palate Pleaser, also in Bloomfield Hills however, the coronavirus has put a temporary damper on the company’s retail business. The original marketing strategy incorporated retail sales in Nashville and Metro Detroit, with plans for future national expansion. “They’re also a great supplement to meals like salads, sauteed veggies and grain bowls.” “Sprouted nuts will help make your pantry staples a little more interesting right now,” Laurel said. In addition, sprouting removes phytic acid from the nuts, which can aid digestion. This increases the natural nutritional value of the nuts and adds an airy crunch that is missing from traditional roasted nuts. The nuts are made using Diane’s original recipe, which involves a multi-step soaking and dehydration process. ![]() They created pastel-colored pouches with bright lettering the back shares information about the sprouting process and why it enhances the taste, texture and nutritional value. Using Laurel’s marketing background, they chose packaging geared toward their primary market: busy moms and millennials. The new partners moved quickly to put their plan into action. “I always knew it would work as a bigger business, but I needed that push.” “I had this business for 17 years,” Diane said. It was the impetus Diane had been waiting for. Laurel called her aunt and proposed taking the business to the next level. “There was nothing like this in the marketplace.” “We would inhale them, finish a whole bag before we got back home,” recalls Laurel, who is married to former Detroiter Ethan Orley. She kept coming back to her aunt’s sprouted nut snacks, which her family enjoyed during their visits to Metro Detroit. “I wanted something that was my own, a brand identity and a story that reflected me.” There are currently three varieties of Daily Crunch snacks: Just Sprouted Almonds, Coffee-Soaked Sprouted Almonds and a Cherry Berry Nut Medley comprised of sprouted mixed nuts, blueberries and cherries. “I’ve been inspired by people who start their own companies,” she said. Laurel Orley was on maternity leave from her job in the consumer-packaged goods industry when she realized she was not eager to return to the corporate culture. Under the name The Health Nut, she began selling nuts to customers across the country. “It started as a fluke,” said Diane, who began making sprouted nut snacks years earlier, after learning the process from her sister, Cynthia Reynolds of Austin, Texas.įamily and friends who sampled Diane’s creations encouraged her to market them to the public. A new sprouted nut option is now available from Daily Crunch Snacks, a new business by local community leader and mental health advocate Diane Orley and her niece, Laurel Orley, a marketing professional living in Nashville. While we want to provide satisfying and nutritious snacks for our families, it can be challenging to find healthy alternatives to traditional high-fat, high-sodium munchies. ![]() If you’re noshing more frequently as a result of staying home, you’re not alone. Diane Orley and her niece, Laurel Orley A new sprouted nut option is now available from Daily Crunch Snacks. ![]()
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